Although you can employ all sorts of intricate language and numbers in trying to explain why your organization deserves to win the proposal you seek, if it is lacking fundamental information, it may throw off the evaluator, and result in failure. It is important to remember the simple “who, what, where, when, and why” technique in order to ensure that your message doesn’t get convoluted in complicated language. Ensure that your proposal is able to demonstrate how these apply.
- Who: Parties responsible for completing the work, who manages, who is the contact person, who is ultimately responsible for what?
- What: What needs to be completed, what is required, what is expected, what is the cost?
- Where: Where is the work to be completed, where is it sent to?
- How: How is everything managed, deployed, completed, who will satisfaction be delivered, how are risks managed, how long will it take, how are you the best choice?
- When: When will work begin, when are deliverables scheduled, when is everything to be finished, when is payment going to occur?
- Why: Why have you chosen this route, why are you the best option?
Having a thorough plan for your proposal allows for much easier completion. Your proposal needs specific goals and should address client requirements brought in the RFP. Documenting a proposal plan is of the utmost importance, so that it can be validated before production begins. Once you have validated your plan, it can be used as a guiding blueprint for the completion of the document, or utilized as a checklist. This can provide guidance to authors, and be used for future reviews.
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