Saturday, October 15, 2011

10 Things to Know About the Army Mentor Protégé Program

Established in 1991, the Army Mentor protégé Program is a program that provides incentives to prime contractors to develop the technical and business capabilities of eligible protégés to increase their participation in both prime contracts and subcontracts.  This program can be an excellent way for your business to build a solid foundation through working with an established firm.  Here are 10 things to know about this program that will help you get started.

1.       Basic history and facts behind the Mentor-Protégé Program
Established by Public Law 101-510 in the Fiscal Year 1991 through the Department of Defense (DoD) Authorization Act.  It currently enjoys strong bipartisan support.  This program authorizes DoD to approve Mentor-Protégé agreements, this was later delegated to the Services beginning in Fiscal Year 2004.  The program gained extended approval of new agreements to September 30, 2010 by the National Defense Authorization Act during 2005, and to September 30, 2013 for incurred costs.  

2.       There are a number of steps that must be taken in order to apply
There are three rounds of proposals accepted during the Fiscal Year.  December 15, April 15, and August 15.  These agreements are for 1 – 3 years, and agreements are typically for $500,000 except for manufacturing contracts which may be funded higher with proper justification. 

3.       You must be eligible to become a protégé
In order to be classified as a protégé, there are a number of requirements that your business must meet.  You must be certified by the Small Business Association to be either: a small disadvantaged business, an entity that employs the severely disabled, a Woman-Owned Small Business, a SBA 8(a) Certified Small Business, an Indian-Owned Small Business, a Native Hawaiian Organization-Owned Small Business, a HUBZone Small Business, or a Service-Disabled Veteran-Owned Small Business.  These are set-aside codes for a contract, and your business must apply to the appropriate one that has been set-aside for small business.  You also must be currently eligible for award of Federal contracts.  

4.       Your mentor must be eligible
In order to qualify as a mentor, the business must have at least one active approved subcontracting plan negotiated with DoD or another Federal Agency.  They must also be eligible for award of Federal contracts.  In order to be a mentor for an Army program, they must utilize the 8(a) Graduate Mentor-Protégé Pilot Program.

5.       The three types of Mentor-Protégé Agreements
·         Credit
o    This allows mentor to receive credit against their subcontracting goals for costs incurred due to development assistance provided to the protégé. 
·         Direct Reimbursement
o    This allows mentor to receive reimbursement of money of costs that were incurred due developmental assistance that was provided to the protégé.
·         Hybrid
o    Allows for the mentor to receive monetary reimbursement for one or two one-year options, while self-funding base year activities. 

6.       Both sides benefit from this program
·         Mentor benefits
o    Build a long-term relationship with a business partner.
o    Become a qualified source at competitive prices.
o    They have the ability to award subcontracts directly following completion.
o    Receive assistance in achieving subcontracting goals.
o    Can utilize protégé as a source of qualified employees from HCBU/MI
·         Protégé benefits
o    Gain technology transfer capabilities.
o    Learn technical management skills.
o    Build a long-term relationship with a mentor.
o    Grow in competitiveness.
o    Learn about new subcontracting opportunities. 
o    Can become a source of qualified employees form HBCU/MI

7.       There is a unique evaluation process
Evaluation Criteria
Desired Outcome
Subcontracting opportunities
Increased growth in revenue, employees, and customers
Technical approach
Enhance small, disabled business capabilities
HBCU/MI involvement
Involve schools, faculty, and students
Relevance to Army and DoD programs
Shape and expand industrial base to support Army’s mission
Corporate commitment
Facilitate the formation of long-term alliances
Management plan
Metrics and methodologies to ensure success


8.       There is an approval process
First, the proposals go through a selection board that evaluates and ranks proposals.  Whichever is recommended highest is rated for approval.  It is then approved by the Army Director of the Small and Disadvantaged Business Utilization Office.  Funding is then provided, and the contract is modified to incorporate the Mentor-Protégé agreement.  Throughout the life of the contract, progress is monitored. 

9.       There are a variety of mentoring assistance programs provided under Army agreements
·         Technology transfer
o    This covers a wide-range of services in the field of technology, including manufacturing, engineering, air monitoring, waste minimization, chemical demilitarization, wireless communication, force protection, system integration, voice translation, and a number of wartime solutions such as military war-gaming and homeland security
·         Business development
o    While not as expansive as technology transfer, the Army provides mentoring assistance for a number of business development services, such as proposal writing, Deltek cost point accounting systems, human resources development, marketing analysis, and contract management. 

10.       There are a few impediments to success that must be avoided
Although the program itself can be very beneficial to all parties involved, there are a number of impediments to success that can arise throughout the life of the contract.  These include not realizing subcontracting expectations, poor communication between the protégé and the mentor, remote geographical location difficulties, conflicting goals, lack of program integration and weak commitment, and an inordinate expense to the protégé.  There are also unreimbursed costs for both the mentor and the protégé that should be noted, and avoided if possible. 

Doing Business with Federal Agencies: Top Ten Strategies


As stated in the Small Business Act, it is the policy of the United States that all small businesses have the maximum practicable opportunity to participate in providing goods and services to the Federal government.  Utilizing these strategies will allow your business to take the next step towards securing a contracting opportunity. 

1.       Determine which agencies are buying what you’re selling
The Federal Procurement Data Center (FPDC) is an excellent source to identify who buys your product or service.  Determine what your NAICS code is prior to researching, and use it to research selling opportunities. 
Reviewing agency publications is another excellent way to find business opportunities.  These often include forecasts of procurement / contracting opportunities, a subcontracting directory, and in some cases “how to” publications put out by a particular agency.

2.       Get in touch with the agency
There are a number of ways to get in touch with an agency, and doing so greatly increases you chances of discovering, and obtaining a contracting opportunity. 
www.FedBizOpps.gov is a site in which you can register, and look for government requirements for products or services that you offer.  Utilize your NAICS code here also to receive notices for when something you can apply for comes up.
www.FedBid.com is a website in which contracting opportunities are posted, and bid on.  This also utilizes your NAICS code, so use it to search for things you can fulfill, and put in a bid.
www.osdbu.gov or the Federal Office of Small and Disadvantaged Business Utilization is another website that contains links to numerous beneficial websites for small businesses looking for opportunities.
www.mbda.gov is a website containing a Phoenix Database that allows a user to get free contract referrals.
www.ccr.gov is the DoD’s Central Contractor Registration database combined with SBA’s Pro-Net database.  This allows a user to find many contracting opportunities. 
web.sba.gov/subnet is a website containing subcontracting opportunities posted by prime contractors.  See if you fulfill their needs.

3.       Develop an effective marketing plan and strategy
This includes considering all possibilities for contracting work, including working as a subcontractor, prime contractor, teaming opportunities, mentor-protégé agreements, or taking on a pre-existing contract vehicle. 

4.       Marketing to an agency
This involves researching an organization, and determining how they spend their money, and what services they offer.  You can learn more about an organization through participating in targeted outreach activities, or local conferences and trade shows.  Building these marketing relationships takes time, allow for it build slowly, and try to focus on just a few different agencies. 

5.       DHS one-on-one counseling sessions
The Department of Homeland Security Vendor Outreach Sessions and conferences is an excellent way to get work from DHS.  They contain a listing of available sessions here under the section “Small Business Outreach Activities”. 
Treasury Vendor Outreach Sessions and Department of Justice Monthly Counseling are also available, and are good choices for counseling needs. 
Going to these counseling sessions will greatly increase your knowledge of what opportunities are available, and teach you how to best prepare for contracting opportunities.

6.       Find sources for assistance
In addition to counseling sessions, there are a number of local offices located throughout the country which cater to small businesses, and can help you find opportunities. 
The SBA, PTAC, or Procurement Technical Assistance Center, SBDC, or Small Business Development Center, and OSDBU, or Office of Small & Disadvantaged Business Utilization all have local offices which you can utilize in seeking out contracting opportunities.

7.       Determine if you’re eligible for GSA scheduling
If the product or service you supply is listed on a GSA Federal Supply Schedule, get onto the schedule.  GSA buying is faster, and more efficient than specific contracts. 

8.       Understand how a “model” small business firm works in the federal marketplace
This includes knowing your core competencies, building relationships and effective marketing, how GSA scheduling and multiple award contracts operate, how to procure contracts on the open market (FedBizOpps), and how prime contracting, and subcontracting work.  

9.       Ensure that you are equipped to do business with the Government
Ensure that you are able to accept the government purchase card (Visa or Mastercard), have good marketing materials, have a niche within a market, have proper and efficient staff and equipment, are web savvy, and are registered in Government pre-existing databases such as Pro-Net, and CCR.

10.    Be prepared
This is probably the most important strategy overall for attempting to secure federal contracts.  Build your relationships early, and try to leverage as much as you possibly can from them.  Work on networking skills, and get your name out there.  Market yourself efficiently.  Build up a notable past performance record.  Share information with agencies, and other organizations.  Become involved with the federal contracting marketplace.  Being prepared and patient will inevitably lead to success. 

10 Steps to Marketing to the Department of Defense (DoD)



1.       Identify Your Product or Service

First and foremost, you must know the Federal Supply Class or Service (FSC/SVC) codes as well as Northern American Industry Qualification System (NAICS) codes for the products or services you intend to offer.  This is an absolute necessity. 

2.       Register Your Business

Successfully registering your business requires completing two processes, the first being the Data Universal Number System (DUNS).  This is a unique nine character combination make specifically for your product or service.  Clicking on the previous link will allow you to obtain a number if you do not already have one. 
Next, you must register with Central Contractor Registration (CCR).  Failing to register with CCR means that you cannot be awarded a contract.  This is a useful service that contracting officers and contracting specialists utilize to find small business for potential prime and subcontracting opportunities. 

3.       Find Where Your Product Is Needed Within the DoD

The best way to accomplish this is to research DoD Personnel & Procurement Statistics.  Standard Tabulation (ST) 28 reports of products and services purchased each year by the DoD is of particular interest to small businesses hoping to land a contract.  This report provides FSC/SVC codes used as well as the name and location of the DoD contracting offices of where it was completed. 

4.       Find Ongoing Procurement Opportunities

Check often for ongoing procurement opportunities that you may be able to fulfill by checking the Federal Business Opportunities website.  This will allow you to identify DoD and other Federal procurement opportunities. 

5.       Become Familiar with DoD Contract Procedures

Become familiar with Federal Acquisition Regulations (FAR), and the Defense Federal Acquisition Regulation Supplement (DFARS).

6.       Research Federal Supply Schedule (FSS) Contracts

A good amount of purchases made by the DoD are fulfilled through Federal Supply Schedule (FSS) contracts. To learn about how to obtain a FSS contract, consult the General Services Administration (GSA).

7.       Don’t Be Afraid to Seek Extra Help

Numerous resources are available in the assistance of procuring DoD contracts.  One of the best available options is visiting Procurement Technical Assistance Centers (PTACs).  These courses are available in most states, and are partially funded by the DoD.  These provide small businesses with vital information on how to do business with the DoD, and provide training and counseling on a number of issues.  They are typically a very nominal fee or in some cases free.
Electronic Business (eBusiness) is another service that assists companies looking to get started in the DoD electronic marketplace. 
Small business specialists are provided by the Military Services and some Defense Agencies at their procurement and contract management offices in order to assist small businesses in marketing their products and services to the DoD.  They provide information and guidance on defense procurement procedures, how to be placed on the solicitation mailing lists, and how to identify prime contract and subcontract opportunities. 
DefenseLink is the official website for the DoD and the jump-off point for finding U.S. military information online. 

8.       Consider Subcontracting Opportunities

No matter what your product or service may be, it is important to note that the DoD has a very large secondary market, and you may be just the right fit for a subcontracting opportunity.  Prime Contractors and Subcontractors with Subcontracting Plans is a directory providing by state the names and addresses of DoD prime contractors, contact information for Small Business Liaison Officers, and the products and services being supplied to the DoD.  While this directory may be a bit unwieldy, it contains useful information if you have the patience to find what you’re looking for.  It is an excellent way to discovery subcontracting opportunities.
SUB-Net, offered by the Small Business Administration (SBA) is another excellent resource for finding information on subcontracting opportunities.  On SUB-Net, solicitations and notices are posted by prime contractors and other government, commercial, and educational entities.  You just may find a fit here.

9.       Research DoD Small-Business Programs

Numerous programs may apply to your business, including: Veteran-Owned, Service-Disabled Veteran-Owned, HUBZone, Small Disadvantaged, Woman-Owned, Small Business Innovation Research, Small Business Technology Transfer, Mentor-Protégé, and Indian Incentive.  To learn more about these programs, head to the DoD Office of Small Business Programs website. 

10.       Effectively Market Your Firm 
After completing all of these steps, identified your customers, evaluated requirements, and become familiar with DoD procurement regulations and strategies, you can now begin marketing your product or service.  Present your unique capabilities to the DoD activities that would be most interested in your offerings.